American Arbitration Association (AAA)

For this custom program between The Wall Street Journal and the American Arbitration Association (AAA), I transformed dense, data-heavy content from multiple sectors into a cohesive, engaging web experience.

The goal was to take the complex information and make it more digestible by developing an editorial design system that unified both brands’ visual identities through a considered use of color, typography, and image selection—balancing WSJ’s refined, editorial look with AAA’s structured, institutional tone.

Responsibilities included full front-end design of the site, collaboration with our in house development team and the creation of all illustrations and infographics.