Brent Lowell Graphic Design

OVERVIEW

For this custom program between The Wall Street Journal and the American Arbitration Association (AAA), I was tasked with transforming dense multi-sector data into a custom and engaging web experience.

The goal was to present AAA's data across 7 distinct sectors, demonstrating how arbitration saves time and money compared to court litigation. I developed a design system that unified both brands’ visual identities through considered use of color, typography, and image selection—balancing WSJ’s refined editorial look with AAA’s institutional tone.

Responsibilities included full front-end design of the site, collaboration with our in house development team and the creation of all illustrations and infographics.

For this custom program between The Wall Street Journal and the American Arbitration Association (AAA), I was tasked with transforming dense multi-sector data into a custom and engaging web experience.

The goal was to present AAA's data across 7 distinct sectors, demonstrating how arbitration saves time and money compared to court litigation. I developed a design system that unified both brands’ visual identities through considered use of color, typography, and image selection—balancing WSJ’s refined editorial look with AAA’s institutional tone.

Responsibilities included full front-end design of the site, collaboration with our in house development team and the creation of all illustrations and infographics.

For this custom program between The Wall Street Journal and the American Arbitration Association (AAA), I was tasked with transforming dense multi-sector data into a custom and engaging web experience.

The goal was to present AAA's data across 7 distinct sectors, demonstrating how arbitration saves time and money compared to court litigation. I developed a design system that unified both brands’ visual identities through considered use of color, typography, and image selection—balancing WSJ’s refined editorial look with AAA’s institutional tone.

Responsibilities included full front-end design of the site, collaboration with our in house development team and the creation of all illustrations and infographics.